2-Day Intensive · July 2026 Cohort
AI Sales
Transformation Training
A 13-module, full-funnel programme for B2B sales teams and founders. From ICP and AI prospecting to negotiation, CRM automation, and KPI tracking. Build a pipeline that doesn't depend on luck or heroics.
What you will achieve
Outcomes, not just insights
Every module is built around a specific, measurable sales outcome, not theory slides you'll forget by Monday.
Who this is for
Built for two types of people who are tired of the same advice
Founders & CEOs
B2B startups and SMEs
- → You're still the best closer on your team, and that's a problem
- → Pipeline exists but deals stall at proposal or go silent
- → You know AI is changing sales but don't know where to start
- → You need a repeatable sales motion, not heroic individual effort
- → Your buyers are using AI to research and your team isn't keeping up
Sales Teams & Managers
SDRs, AEs, and team leads
- → Too much time on research that yields too little qualified pipeline
- → Outreach gets ignored because it doesn't feel personal at scale
- → Judged on numbers but working with tools from 2019
- → Want to identify at-risk deals before they show on a dashboard
- → Want to cover more accounts with better quality, not more hours
Full curriculum - 13 modules · 2 days
One complete funnel. Built module by module.
Day 1 covers top-of-funnel: find, qualify, and engage. Day 2 covers mid-funnel to close: convert, manage, and measure. By the end, you'll have a working AI sales playbook for every stage.
Click any module to expand ↓
- Firmographic, technographic & intent-based segmentation
- Building your ideal customer profile (ICP) scorecard
- Prioritising segments by deal value and win probability
- Common ICP mistakes that quietly sabotage pipeline
- Live exercise: Score your current accounts against your ICP
- Translating ICP into prospecting search criteria
- LinkedIn Sales Navigator advanced search & signals
- Clay.com enrichment and data orchestration
- Apollo.io list building and contact intelligence
- Combining tools into one prospecting workflow
- Live exercise: Build a 50-account enriched list live
- Avoiding list bloat. Focusing quality over volume
- The volume-vs-quality trap in AI-assisted prospecting
- Response-time decay. How fast "fast enough" really is
- List rot and data decay diagnostics
- Where ICP mismatch silently inflates funnel numbers
- Live exercise: Audit your own top-funnel leakage points
- Quick-fix checklist to plug the most common leaks
- How AI voice agents handle first-touch qualification
- SimpliQualify setup and qualification logic design
- Designing nurture sequences that don't feel automated
- Routing rules: when AI hands off to a human rep
- Live exercise: Configure a qualification flow for your ICP
- Measuring qualification accuracy over time
- From feature list to value narrative
- Trust signals that matter before a prospect takes a call
- Calibrating value messaging by persona and segment
- Using AI to test and refine value propositions fast
- Live exercise: Rewrite your pitch as a value narrative
- Building a value-message library for your team
- Perplexity for live account & competitive research
- Grok for fast-turnaround research synthesis
- Crystal for personality-informed communication style
- AI-assisted proposal drafting without losing your voice
- Live exercise: Build a research brief & proposal outline
- Quality-checking AI output before it reaches a prospect
- Why qualified deals go quiet mid-cycle
- Stakeholder drop-off. Spotting it before it's too late
- Proposal fatigue and how AI-personalization can backfire
- Diagnosing slow-moving vs. dead opportunities
- Live exercise: Audit your stalled deals for leakage patterns
- Re-engagement plays that actually get a response
- Mapping the buying committee before you negotiate
- AI-assisted objection handling preparation
- Multi-stakeholder messaging. One deal, many audiences
- Negotiation tactics for price, scope, and timeline
- Live exercise: Role-play a multi-stakeholder negotiation
- Closing techniques that don't feel like pressure
- HubSpot lead scoring model design
- Automated follow-up cadences that don't feel robotic
- Pipeline hygiene rules and CRM data discipline
- Using AI to flag at-risk deals inside your CRM
- Live exercise: Build a scoring & follow-up workflow in HubSpot
- Keeping your CRM as the single source of truth
- Leading vs. lagging indicators. What to track and why
- The Sales KPI framework
- Designing a dashboard your team will actually check
- Forecast accuracy tracking and improvement loops
- Live exercise: Build your own KPI tracking template
- Weekly, monthly, and quarterly review cadences
- Why MQL and SQL definitions break down without alignment
- Building a shared feedback loop between sales and marketing
- Joint accountability metrics that reduce finger-pointing
- Using AI insights to close the sales-marketing gap
- Live exercise: Draft a sales-marketing SLA
- Common alignment failures and how to avoid them
- Why leadership stops trusting sales forecasts and how to fix it
- Translating pipeline data into board-ready language
- Setting realistic expectations without sandbagging
- Using AI-driven forecasting to rebuild credibility
- Live exercise: Draft a leadership-ready pipeline update
- Building a recurring reporting rhythm leadership trusts
- One real account walked through the entire funnel live
- ICP fit → AI prospecting → qualification → proposal → close
- Every tool from Day 1 and Day 2 applied in sequence
- Group discussion: what would you have done differently?
- Personalised action-planning for your own pipeline
- Q&A and next-steps with Parag
Tools covered in training
You'll work hands-on with these platforms
Not just demos. You'll leave with prompts, workflows and integrations you can use on Monday morning.
Training formats
Choose what works for your team
Both formats cover the same 13-module curriculum across the full sales funnel. The difference is delivery, depth, and the level of hands-on support.
- ✓ 2-day live training. In-person only
- ✓ All 13 modules with live exercises
- ✓ Complete prompt & playbook library
- ✓ 30-day WhatsApp Guidance and support
- ✓ 1:1 follow-up session with Parag
- ✓ Certificate of completion
5+ team registration: ₹7,499 per person · + GST
Reserve Your Seat →- ✓ Customised for your industry & ICP
- ✓ Pre-training sales audit included
- ✓ Your CRM & stack in live exercises
- ✓ Manager Expectation understanding included
- ✓ 90-day implementation support
- ✓ KPI measurement & support
What clients say
Results from working with SM Mentors
Founders come to us when they need someone who has sat across the table from CXOs, knows where revenue leaks before it shows up on a dashboard, and can be a candid, trusted voice, not just another consultant.
20+
years experience
50+
clients mentored
3×
avg. pipeline growth
"Parag helped us redesign our entire demand funnel within 3 months. With Mautic and Apollo, our MQL-to-SQL conversion improved by 40%. Practical, fast, and no fluff."
"Unlike consultants who hand you a deck and disappear, SM Mentors stayed in the execution trenches with us. Our pipeline doubled in the first quarter."
"The AI outreach workshop alone changed how our entire SDR team works. We're running 3× more targeted accounts with better response rates than before."
Your facilitator
Parag Kandekar
This programme is facilitated by Parag Kandekar, a senior B2B sales leader with 24 years of operating experience across SaaS, cloud, RPA, and IT services in India, the US, and South Korea. He has built sales teams from scratch, managed $15M+ key accounts, and led GTM transitions from mid-market to enterprise.
What he brings to this training:
→ Revenue Leakage Optimizer: Spots where deals stall, customers churn quietly, and where pricing and positioning leave money on the table and knows how to fix it from the inside.
→ AI Sales Practitioner: Actively uses the same AI stack he teaches, ChatGPT, Perplexity, Clay, LinkedIn Sales Navigator inside real client engagements, not just classroom demos.
→ No agenda: Parag will tell you which tools are genuinely useful for your context and which are hype. He has no vendor affiliations.
If you're building something ambitious and want a thought partner who's been in the room, let's connect.
Common questions
Frequently asked questions
Questions about the AI sales training programme, format, and working with SM Mentors.
Do I need to be technical to benefit from this training?
No. This programme is designed for sales practitioners, not developers. You'll use AI tools through their standard interfaces & no coding or API configuration required. If you can use Gmail and LinkedIn, you can use everything taught in this training.
How is this different from generic AI or ChatGPT courses?
This is a sales-specific programme, not a general AI literacy course. Every module is built around a measurable sales outcome: more qualified pipeline, faster cycles, better forecasting. You'll leave with a working playbook not awareness of what AI can theoretically do.
Is this available online or only in Pune?
Both. The cohort programme is offered as in-person in Pune or as a live online cohort. Corporate team training can be delivered anywhere in India or virtually.
What tools do participants need before the training?
At minimum, a ChatGPT Plus or Claude account (approximately ₹1,900/month). LinkedIn Sales Navigator is demonstrated but not required. All other tools are shown with their free tiers where possible. A detailed tool setup checklist is shared two weeks before training begins.
Can this be customised for our specific industry or product?
Yes, for the corporate team training format. Parag reviews your ICP, current tools, and sales process before the engagement and customises exercises using your actual accounts and pipeline. This makes the training immediately applicable rather than theoretical.
How quickly will we see results?
Participants typically deploy AI outreach workflows within 1–2 weeks of training. Measurable pipeline improvements are typically visible within 4–6 weeks. The cohort programme includes a 30-day WhatsApp support window specifically to ensure implementation happens, not just learning.
What marketing automation platforms does SM Mentors work with?
SM Mentors has hands-on experience implementing and optimising Sales Navigator, Mautic, HubSpot, Apollo.io, Clay, including email nurture sequences, lead scoring, AB testing, and campaign governance frameworks, the same stack you'll learn to use with AI in this programme.
Is there a certificate on completion?
Yes. Both the cohort and corporate team training formats include a certificate of completion from SM Mentors.
Enrol in AI Sales Training
The competitive window is open but not for long. B2B buyers are already using AI in their purchase decisions. Sales teams that match that sophistication will win.
- Next cohort: July 2025 · Limited to 20 participants
- In-person (Pune) and online formats available
- Corporate team training available on request