{"id":187,"date":"2020-05-28T16:29:15","date_gmt":"2020-05-28T10:59:15","guid":{"rendered":"http:\/\/smmentors.com\/startup-journey\/?p=187"},"modified":"2020-06-09T08:03:41","modified_gmt":"2020-06-09T02:33:41","slug":"landing-page-lead-capturing-tool","status":"publish","type":"post","link":"https:\/\/smmentors.com\/startup-journey\/landing-page-lead-capturing-tool\/","title":{"rendered":"Mailchimp Landing Page \u2013 Lead Capturing tool"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Many of us will ask why I would need the Landing page where I already have a website in place. What Landing page serves differently than a website does.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The website we build serve the purpose to <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Introduce Organization<\/li><li>Share information<\/li><li>Provide brand recognition<\/li><li>Create trust and authenticity<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Whereas we build a landing page which is more sales action-oriented:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>make purchase happen<\/li><li>register interest<\/li><li>ask to call back<\/li><li>subscribe newsletter or email list<\/li><li>register an event<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The landing page is more focused on products or services offerings or special campaigns. The page is focused on the specific topic ensuring the person having only relevant information. The page can different structure but has only one agenda to engage the potential customers to convert him to lead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How to start with Mailchimp Landing Page<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"424\" src=\"http:\/\/smmentors.com\/startup-journey\/wp-content\/uploads\/2020\/05\/Landing-page-name.png\" alt=\"\" class=\"wp-image-188\" srcset=\"https:\/\/smmentors.com\/startup-journey\/wp-content\/uploads\/2020\/05\/Landing-page-name.png 795w, https:\/\/smmentors.com\/startup-journey\/wp-content\/uploads\/2020\/05\/Landing-page-name-300x160.png 300w, https:\/\/smmentors.com\/startup-journey\/wp-content\/uploads\/2020\/05\/Landing-page-name-768x410.png 768w, https:\/\/smmentors.com\/startup-journey\/wp-content\/uploads\/2020\/05\/Landing-page-name-624x333.png 624w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Landing Page Name: Here the name is for your internal reference. So use the name which you would recognize and would be able to track. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Select the template provided by Mailchimp <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp has provides some ready template for widely used action plans<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Lead Capture<\/li><li>Make\/Accept Payment<\/li><li>Product Promotion<\/li><li>Subscription List Growth<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Once we select the templates or simple block templates, we can customize the templates and make it more personalized as per our brand.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"http:\/\/smmentors.com\/startup-journey\/wp-content\/uploads\/2020\/05\/Landing-page-edit-1024x469.png\" alt=\"\" class=\"wp-image-189\" srcset=\"https:\/\/smmentors.com\/startup-journey\/wp-content\/uploads\/2020\/05\/Landing-page-edit-1024x469.png 1024w, https:\/\/smmentors.com\/startup-journey\/wp-content\/uploads\/2020\/05\/Landing-page-edit-300x137.png 300w, https:\/\/smmentors.com\/startup-journey\/wp-content\/uploads\/2020\/05\/Landing-page-edit-768x352.png 768w, https:\/\/smmentors.com\/startup-journey\/wp-content\/uploads\/2020\/05\/Landing-page-edit-624x286.png 624w, https:\/\/smmentors.com\/startup-journey\/wp-content\/uploads\/2020\/05\/Landing-page-edit.png 1241w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For customization, we should know the important components<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Page Title<\/li><li>URL (customized\n     URL)<\/li><li>Audience &amp; Tag<\/li><li>Content \u2013 Page design<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For Landing page design say tune for next blog<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many of us will ask why I would need the Landing page where I already have a website in place. What Landing page serves differently than a website does. The website we build serve the purpose to Introduce Organization Share information Provide brand recognition Create trust and authenticity Whereas we build a landing page which &#8230; <a title=\"Mailchimp Landing Page \u2013 Lead Capturing tool\" class=\"read-more\" href=\"https:\/\/smmentors.com\/startup-journey\/landing-page-lead-capturing-tool\/\" aria-label=\"Read more about Mailchimp Landing Page \u2013 Lead Capturing tool\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[34,39,37,36,28,22],"class_list":["post-187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-email-automation","tag-landing-page","tag-mailchimp","tag-marketing-automation","tag-salesfunnel","tag-salesstrategy"],"_links":{"self":[{"href":"https:\/\/smmentors.com\/startup-journey\/wp-json\/wp\/v2\/posts\/187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smmentors.com\/startup-journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smmentors.com\/startup-journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smmentors.com\/startup-journey\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smmentors.com\/startup-journey\/wp-json\/wp\/v2\/comments?post=187"}],"version-history":[{"count":3,"href":"https:\/\/smmentors.com\/startup-journey\/wp-json\/wp\/v2\/posts\/187\/revisions"}],"predecessor-version":[{"id":197,"href":"https:\/\/smmentors.com\/startup-journey\/wp-json\/wp\/v2\/posts\/187\/revisions\/197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smmentors.com\/startup-journey\/wp-json\/wp\/v2\/media\/190"}],"wp:attachment":[{"href":"https:\/\/smmentors.com\/startup-journey\/wp-json\/wp\/v2\/media?parent=187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smmentors.com\/startup-journey\/wp-json\/wp\/v2\/categories?post=187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smmentors.com\/startup-journey\/wp-json\/wp\/v2\/tags?post=187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}